When Bill Bernbach thought up the top advert of the 20th Century to sell Volkswagen-Beetle, he probably didn’t realize how big of an impact “Think Small” would have on a generation. It worked. The car buying niche who wanted a smaller car chose Beetles, and that would change the way we think of “bigger and better” forever.



So here we are smack-dab in the middle of a challenging economy. You’re in business. Although… Continue